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Really, ¿Quiero Taco Bell?: A Multicultural Marketing Approach, by Denise M. Massari


Guide Entry to 10.01.07:

It is the purpose of this unit to explore multicultural ethnic advertising strategies and how marketers' and consumers' cultural literacy affects the creation and interpretation of advertisements.

Students will use the Spanish language as well as prior knowledge and current teaching of customs and practices within the Latino community to analyze advertising in order to answer the essential question, "How does cultural relevance in advertising/marketing manipulate people as consumers to purchase products?" The culminating assessment create a target audience advertisement asks students to apply and internalize the marketing strategies examined throughout as each must recognize himself or herself not only as a member of an audience to be targeted but also as a manager targeting an audience.

(Recommended for Spanish and Social Studies, grades 9-12)

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