The World Fellows
Patrick Struebi | Switzerland | 2012
A business and social entrepreneur, Struebi founded Fairtrasa, a company that links small-scale farmers in Latin America to local and international markets. Fairtrasa supports the formation of farmer cooperatives, provides farmers with technical skills, and fosters community development through health and education projects. He has also established his own marketing companies in Europe and North America to sell these sustainable and fairly traded food products directly to all major supermarkets. Today, Fairtrasa represents over 3,000 small-scale farmers and operates offices in Mexico, Peru, Chile and Argentina. Struebi’s goal is to replicate Fairtrasa’s business model in other Latin American countries and beyond. He was recognized as “Social Entrepreneur of the Year” in Mexico in 2009, and as an Ashoka Globalizer Fellow and Endeavor Entrepreneur in 2011.