Yale Web identity
Consistent user interface and visual design create a sense of place on the Web. Members of the Yale community as well as Web visitors typically navigate a range of Yale sites. University Web pages should therefore ideally share navigation conventions and certain elements of design and “branding.”
Yale has developed a set of Web guidelines that permits considerable design flexibility while preserving key interface and institutional “branding” elements that complement Yale’s visual identity. These user-oriented interface elements create a minimal but consistent set of navigation conventions across all University Web sites:
Use Yale typefaces
Typographic consistency is a subtle but powerful way to create a sense of place within Yale’s Web offerings. Yale has developed a highly legible system of typefaces for Web page graphic and HTML typography.