Yale Web identity
Consistent user interface and visual design create a sense of place on the Web. Members of the Yale community as well as Web visitors typically navigate a range of Yale sites. University Web pages should therefore ideally share navigation conventions and certain elements of design and “branding.”
Yale has developed a set of Web guidelines that permits considerable design flexibility while preserving key interface and institutional “branding” elements that complement Yale’s visual identity. These user-oriented interface elements create a minimal but consistent set of navigation conventions across all University Web sites:
Use Yale Web page layout
The following diagram illustrates the fundamental “pixel grid” for Yale sites. Detailed information about using this grid is available in Web style guidelines and resources.
Use Yale typefaces
Typographic consistency is a subtle but powerful way to create a sense of place within Yale’s Web offerings. Yale has developed a highly legible system of typefaces for Web page graphic and HTML typography.