The Yale logo embodies Yale’s “identity” and assures audiences of a publication’s strong connection to the University. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface. It is carefully proportioned to work at small and moderate sizes in all publications—Web and print. Please follow guidelines for use to ensure that the logo retains its impact as the official mark of the University.
1. The Yale logo should be included on all publications of the University—Web and print—to affirm the publication’s status as emanating from Yale.
2. The Yale logo should be used in all situations that call for the official mark of the University. For example, it should be used as the mark of the University in publications and at public events that visually represent Yale as a sponsor.
3. Only with the approval of the Secretary of the University or the Director of Marketing and Trademark Licensing may the Yale logo or wordmarks be used in non-Yale publications or event displays.
When used in a Yale publication, the Yale logo does not need to be a prominent display element. It can function at small to moderate sizes to “brand” a publication as a Yale product. The Yale logo functions best when placed on the back cover of a print document, or at the foot of a print or Web page.
In print, the Yale logo should be large enough to ensure legibility and a proper hierarchical relationship to other typographic elements. On the Web, the Yale logo should be no smaller than shown at the bottom of this page.
Do not horizontally or vertically scale the Yale logo.
When appearing below text, the Yale logo is most comfortable aligned so that the left arm of the “Y” (at the point where it meets the serif) aligns with the left edge of the text.
When appearing above text, the Yale logo is most comfortable aligned so that the lower left serif of the “Y” aligns with the left edge of the text.
Always reserve a cushion of open space around the Yale logo. The height of the “Y” is approximately the minimum amount of clearance to provide.
The Yale logo should not be used as a foundation from which to construct new logos. Departments and programs interested in developing new marks should contact the Office of the Yale University Printer. For more information, please see the logos page of this site.
Color & background
The Yale logo may only be shown in black, white, Yale Blue, or Yale Gray. Speciﬁcations for Yale Blue and Yale Gray can be found on the color page of this site.
The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray.
Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
Maintain contrast between the background and the logo to ensure legibility. Never print it against or dropped out of a “busy” background that compromises its visibility.
The logo may be printed against or dropped out of a photographic image only if it remains highly visible and legible.