What does Yale look like?
It depends upon what part of Yale one sees. Yale benefits from the diversity of graphic communication styles that results from meeting the varied needs of its many audiences. But we also share a common interest in reinforcing Yale’s reputation for institutional excellence, to which all parts of the University contribute and from which we all benefit. We have a shared investment in looking “like Yale.”
Every publication of the University can benefit from Yale’s identity by the use of key visual signifiers—the Yale logo, the Yale typeface, and Yale colors. This Web site, prepared by the Office of the University Printer, outlines a five-part strategy, and provides resources and downloads, to enable Yale’s entities to benefit from consistent implementation of Yale’s visual identity.
Use the Yale logo
Use the Yale typeface
Use Yale colors
Describe your Yale affiliation
Design your publication process
