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Trademark Licensing
Overview
All manufacturers who produce goods bearing any
of Yale’s trademarks must be licensed by the Yale University
Licensing Program. Yale reserves the right to refuse a license
to any person, business, or organization.
The terms
of the license are contained in the Yale University Trademark
License Agreement. The primary terms include:
•
Licenses are granted for the production of specific products.
• Approved products must be identified as officially
licensed.
• Domestic licenses are non-exclusive and prohibit exports.
• The royalty rate is 8% on the wholesale cost of
products with guaranteed annual minimums determined by product
category.
• Licensees pay a nonrefundable, annual advance on future
royalty payments.
• Licensees pay an annual administration fee of $125.
• Licensees are required to participate in the Fair Labor Association (FLA) and adopt the FLA Code of Conduct.
Anyone
interested in using the Yale name or trademarks for any purpose
must secure the prior approval of the Yale University Licensing
Program. Sales of products bearing a Yale trademark by University
departments and authorized student groups are usually exempt
from the royalty charge as long as the products are for internal
use, to be given away, or, if for sale to the public, are
sold directly (not via a retailer) with all proceeds benefiting
the department or student group. Approval for designs must
be obtained in advance from the Yale University Licensing
Program.
Yale College students or student groups wishing to use the
Yale name must comply with the .
Please see
for more information, and contact the for further assistance.
Yale Trademarks
The following are Yale’s trademarks and should be noted with the appropriate marks:
Registered trademarks (followed by ®)
• The Yale shield
• The word “YALE”
Trademarks (followed by TM)
• The words “YALE UNIVERSITY”
• The words “YALE BULLDOGS”
• The letter “Y”
• The bulldog leaning on the Y
• The athletic mark (bulldog head)
Hangtags:
The use of ® or TM is not practical on some products (e.g.,
rings). In such cases, the University requires the manufacturer
to produce a hangtag or label for each individual item that represents it
as officially licensed. Sample language:
• The marks on this product are trademarks of Yale University and are used under official license.
Color Guidelines
Yale trademarks such as the Y, the Yale shield, and
the Yale bulldog must appear in Yale Blue; alternatively, they may appear in white on blue items.
Word marks—Yale, Yale University, and Yale Bulldogs—enhanced with certain fashion colors on certain fashion-colored products are allowed.
However, colors that clearly identify another college—e.g., orange and white (Princeton and Clemson) or crimson (Harvard)—may not be used on merchandise with the Yale marks.
All designs and products must be submitted for final approval. An official swatch book for ink formulation and color matching will be provided to licensees upon request.
Typographic Guidelines
Yale style is best achieved using traditional typefaces, styles, and arrangements. The following group of typefaces is prescribed:
• Serif oldstyle: Yale Design Roman, Yale Design Italic,
and Yale Small Caps
• Slab-serif: Clarendon and Serifa roman in various
weights (all-caps settings only)
• Script: Snell Roundhand in various weights
• Sans-serif: Gotham Roman and Italic, and Futura Condensed
in various weights
Additional guidelines and recommendations:
1. For articles that call for an historical/traditional appearance, designers often specify an “oldstyle” serif typeface.
In these instances, please use “Yale Design Roman,” “Yale Design Italic,” or “Yale Small Caps” fonts of the University's
official typeface. This face has been designed exclusively for Yale by Matthew Carter. It is available only for use in connection
with Yale projects; please contact .
Yale Design Roman is especially appropriate for upper- and lowercase settings of “Yale University,” particularly when these words
are used in conjunction with the official Yale shield (see illustration in Sample Artwork, below). This typeface should be used
without adjusting the tracking. Extreme tracking or any digital compression or expansion of the lettering will distort the typography
and result in a design that does not reflect “Yale style” (see related information in item 5, below).
2. For articles that call for a traditional athletic appearance, please use the “slab-serif” faces Clarendon (roman) or Serifa (roman).
Clarendon produces a “nineteenth-century” look, while Serifa is more contemporary in feeling. This guideline also applies to the setting
of a single, prominent letter “Y” and to the word “YALE” set in caps.
3. For articles that call for a script typeface, please use Snell Roundhand (full range of weights is acceptable). Other hand-drawn script
and decorated designs may occasionally be approved on a case-by-case basis.
4. There are relatively few instances when the Yale name and image are appropriately rendered in a sans-serif face. For those articles
that call for a sans-serif typeface, please use the new typeface Gotham, available at . Weights ranging from
Gotham Light to Gotham Bold, in the roman and italic versions, are acceptable. Equivalent weights of Futura Condensed may be used if necessary.
5. The following typographic recommendations should be taken into account to ensure adherence to Yale style. When design proposals are
not approved, these factors are often the basis for that decision.
Outlines and 3-D effects: When type is outlined in a
contrasting color or given a 3-D effect, pay close attention
to how these decorations affect the letterforms and letterspacing.
Outlines or shadows that fill the “counters” of letters (the
white space inside the lowercase e or capital A, for instance)
are generally not acceptable because they interfere with the
legibility of the type.
Distortion: When type is asymmetrically
scaled, compressed, or extended, or “made bold” or “made italic,”
the intended design of the letterforms is compromised. It
is preferable to obtain intentionally designed type styles
rather than “making” those styles digitally.
Weights: In general,
Yale style is produced with relatively traditional typographic
forms. Using extremely thin or fat faces—even such versions
of the approved faces—will tend to miss the visual mark.
Letterspacing:
As a general rule, normal letterspacing should be used for
the words “Yale University” when set in upper and lower case.
In no event should the letters be conjoined. When setting all caps
or small caps, the letters will need
to be normally tracked or tracked to increase the letterspacing.
In no event should all-caps settings be tracked tighter than
“normal.” Designs that employ widely letterspaced lowercase
oldstyle or script characters will generally be rejected because
this typographic arrangement is not in keeping with Yale style.
Arcs and circles: Many design proposals for Yale merchandise
display the words “Yale University” in an arc or near-circle.
These designs are frequently returned for adjustment. “Yale”
—either in upper and lower case or in all caps—is a particularly
difficult word to letterspace effectively, and the difficulties
are compounded by arranging the letters on a curve. In the
best designs of this sort, the letters have been carefully
spaced and, occasionally, redrawn by an expert so that they
sit comfortably on a curved baseline. In all instances, the
type will need to be adjusted to equalize the apparent space
between the letters—i.e., optically letterspaced by hand.
Sample
Artwork
Examples
of Yale’s trademarks are .
Applications
Individuals,
organizations, or businesses wishing to apply for a Yale trademark
license should submit samples of similar products (not bearing
Yale trademarks) to the Yale University Licensing Program,
together with a completed License Application. are available in PDF;
to view and print the application, is needed. Applications are reviewed regularly.
Licensing
of Intellectual Property
All inquiries
regarding the licensing of intellectual property shall be
addressed to the .
Enforcement
Yale University enforces the ownership and proper
use of its trademarks. With the use of commercial services
and the help of alumni, students, and friends, the Yale University
Licensing Program monitors the marketplace to ensure that
only officially licensed merchandise is being sold. The Program
works closely with Yale’s General Counsel in this effort.
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