THE ACME LAB "Automaticity in Cognition, Motivation, and Evaluation" - focuses on unconscious or automatic ways in which our current environmental surroundings cause us to think, feel, and behave in ways without our conscious intention or knowledge. Past research has shown that these automatic processes play a role in stereotyping and prejudice, social behaviors such as aggression and politeness, as well as our liking and disliking of people, places, and things.

More recently, ACME Lab research has shown how social goals such as achievement and cooperation can become activated and then operate outside of awareness, guiding our behavior over extended time periods, without our intention or awareness of the goal we are pursuing. ACME research pays special attention to demonstrating how these effects are triggered by the commonly encountered features of real life, such as thinking about the important people in our lives, as well as common situational contexts and physical experiences.

Recent Lab News

Priming research under fire? See John's recent blog post, listed on Psychology Today's "Essential Reads in Cognition" in response to critics: "Priming Effects Replicate Just Fine, Thanks." Read more about the controversy here. (May, 2012)


Congratulations to John, who recieved the 2011 Thomas Ostrom Award for outstanding career contributions to social cognition at the annual meeting of the Society for Experimental Social Psychology! The award is given by the social cognition preconference, traditionally known as the Person Memory Interest Group. (August, 2011)


Congratulations to John, who was elected to the American Academy of Arts and Sciences! Some of the world’s most accomplished leaders from academia, business, public affairs, the humanities, and the arts have been elected members of this honorary society. Read more here and here! (April, 2011)


Congratulations to John, who was elected as a member of the American Association for the Advancement of Science! John was selected for his "distinguished contributions to the field of social cognitive psychology, including theory and research on the automatic and unconscious sources of human behavior." Read more here. (December 2010)


Lab Members
Hyunjin Song, Post Doc
Kay Schwader
Sarah Hailey
Rebecca Dyer
Erica Boothby

Contact Information
Prof. John Bargh
Department of Psychology
Yale University
P.O. Box 208205
New Haven, CT 06520-8205
203-432-4547 (phone)