John Bargh

John Bargh

The Automaticity in Cognition, Motivation, and Evaluation (ACME) lab focuses on unconscious or automatic ways in which our current environmental surroundings cause us to think, feel, and behave in ways without our conscious intention or knowledge. Past research has shown that these automatic processes play a role in stereotyping and prejudice, social behaviors such as aggression and politeness, as well as our liking and disliking of people, places, and things.

More recently, ACME Lab research has shown how social goals such as achievement and cooperation can become activated and then operate outside of awareness, guiding our behavior over extended time periods, without our intention or awareness of the goal we are pursuing. ACME research pays special attention to demonstrating how these effects are triggered by the commonly encountered features of real life, such as thinking about the important people in our lives, as well as common situational contexts and physical experiences.

Recent Lab News

Congratulations to John for winning the 2014 Distinguished Scientific Contribution Award, recognizing his significant contributions to the field of psychology. (August, 2014)

Lab Members
Erica Boothby
David Melnikoff
Robert "Bud" Lambert
Yimeng "Allie" Wang
Anton Gollwitzer

Contact Information
Prof. John Bargh
Department of Psychology
Yale University
P.O. Box 208205
New Haven, CT 06520-8205
203-432-4547 (phone)